From Concept And Strategy, And On To Detail:
Having spent much time as a consultant and running marketing for companies, I did a fair bit of speaking.
As I transitioned into other roles, my opportunities for speaking and writing decreased, but it was replaced with opportinities to coach others.
The passion returned in 2006, when I opened Edgecliff Press. We published about 35 titles, so not only did I get the chance to write, but to be creative all across the process - from proposal to printing. (Here are some of our titles)
Below are examples of writing, as well as lists from teaching and presenting. Other technical and business oriented samples can be found in the downloads section.
And for fun:I created a white paper competition to involve operations employees in documenting intellectual capital.
This competition grew to include over 60% of the 70+ person department, involved judges from across the organization and generated one dozen white papers in two rounds of competition.
Also, I'm Co-administrator of The Webchef page on Facebook. We have approximately 45,000 followers, with 20,000 reach and 2,000+ post engagements per week.
CRM – What it’s Really About - NEMOANews, Summer 2002
And Who Enabled THAT Channel? NY DM Days, June 2003
Direct Mail - Creative, CADM Basic Course, DePaul University, November 2002
Getting to Know You: CRM in the Non-Profit World, DMA 85th Annual Conference, San Francisco, October 2002
Self-Service Alternatives In An Increasingly Demanding Market, Call Center Demo & Conference 2002, Orlando, May 2002
Know Thy Donor: CRM and the Non-Profit World, CADM DM Days, Chicago, April 2002
Direct Mail - Creative, CADM Basic Course, Roosevelt College, April 2002
Catalog Criteria, DMEF Jr. Collegiate Institute in Direct/Interactive Marketing 2002, Chicago, March 2002
Why Self Service is a Soft Serve in CRM, SOCAP, 2002 SOCAP Symposium, New York, March 2002
Creative - Direct Mail, CADM Basic Course, DePaul University, November 2001
Implications of CRM and Technology on Donor Management, International Conference on Philanthropy, Charleston NC, October 2001
What You Need To Know Before Moving Your Mail-Based Loyalty Program To the Point of Sale, NCDM, Chicago, IL, August 2001
Invited to present
Wireless Supply Chain Tracking: Panel Discussion
Supply Chain Collaboration Track, and Web Services: Hype versus Reality - Panel Discussion, Critical E-Business Applications Track, Electronic Commerce World, New Orleans, October 2002