Client situation - UX:
This client presented with a "circular reference" website. That is to say, any landing page led to similar information, and eventually back to the original page.
They were missing a defined decision tree; a journey by customer type, that would direct the visitor to role-appropriate
calls to action, rather than a preponderance of similar content.
Lead persona development excercises, define prospect and client roles by level of seniority, then create
journeys with specific, concrete calls to action.
The series of excercises led the team to prioitize C-level and leadership personas as their
main client base. They created separate websites to communicate products and services
by role, and to funnel visitors into definitive calls to action.
Lead persona development excercises, define prospect and client roles by level of seniority, then create journeys with specific, concrete calls to action.
The series of excercises led the team to prioitize C-level and leadership personas as their main client base. They created separate websites to communicate products and services by role, and to funnel visitors into definitive calls to action.
Client situation - UI:
This client had created extremely sophisticated software that runs sortation of products and packages in large warehouse facilities. Over 20 years, each installation, update, or customization was created, or re-created by different programmers. Multiple people were involved in each existing update and each new install was built in part or entirely in different languages- from Visual Basic to C# and .NET.
Provide the client with a consistent set of visual design elements as well as rules for screen design and functionality placement based on cognitive user needs. Most importantly, develop standardized processes and milestone reviews to create consistency for programming and software releases.
Upon completion of the project, the client chose to forego updating the large volume of existing client installations due to the tremendous scope, impact on profitability, and the disruption to their customers' business processes.
Instead, they decided to incorporate the recommended designs going forward within a more rigorous SDLC workflow. The material design approach resulted in reduced development/installation and troubleshooting time. In addition, the organization reduced hours applied toward developing new applications with reusable code libraries, minimized the time for creating customer specific user documentation and standardized future customer training.
From a customer profitability standpoint, streamlined task navigation reduced FTE onboarding time, increased floor production speed, and reduced overall labor costs.
Client situation - UX/UI:
A nonprofit startup had begun to develop applications to extend their educational tool set, functional capabilities, overall engagement, and donation/revenue streams.
Use existing design elements from current website to create mock-ups for the user interface of a pilot app.
Mock-ups were used to communicate purpose and function of the pilot app to stakeholders within the organization, and informed the initial phases of developing cohesive style and usage guides.
I like to play around with different tools. It is a way to learn design methodology, new techniques and more about what I love to do.
Following are some prototypes I did for sample screens for a startup client as well as for the Center For Certification.